I've seen a lot of such pages in my time. And you're right: without comments on Facebook, promotion has become noticeably more difficult. I've been doing SMM for about 6 years now, and in the last 2 years, it's especially noticeable how algorithms have begun to focus on discussions under posts, and not just likes or views. Facebook believes that if a post has no comments, it's uninteresting, even if half the city has viewed it. It's sad, but that's the reality. Now on the topic. Yes, I've not only heard about it, but I've also used SMM-World myself many times — specifically to buy comments for facebook, and not just "wow" or "super", but more meaningful ones. They have the ability to set up comments of a certain nature: questions, opinions, even "arguments" — everything to create the impression of real involvement. One of my clients is a sportswear brand. We started from almost zero, and what we did was add 6-8 "seeds" — comments that started a conversation — under each new post. For example, “What’s the difference between models X and Y?” or “I didn’t really like the cut, what about you?” These comments looked like a lively discussion, and what do you think? People really got involved! They started arguing, clarifying, sharing their experiences.
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Interesting read, thank you! I am also currently studying how to increase engagement in a client account. I heard about the possibility of buying comments for Facebook, but I was hesitant. Now I see that with the right approach, this can become a useful tool, especially at the start or when you need to “warm up” interest in some important post.